When Supply Won't Meet Demand

by Paul Tate

Posted on Jun 19, 2009

First deliveries of Tata’s Nano, the world’s lowest-priced car, are expected to hit the road in July. It’s lean, light, fuel-efficient, and in high demand in some of the world’s largest markets. But there’s one problem: Most people won’t get one for a long time yet.

When you spot a major gap in a market, it’s always good to know how you’re going to fill it. But in a flurry of questionable production forecasts, India’s Tata Group has ended up with a major shortfall.