If there’s one piece of advice I have for European manufacturers in the year ahead, it’s ‘Be flexible!’ ” says Heinrich Flegel, a member of Daimler AG’s supervisory board in Stuttgart, Germany. “You’ll have to be, because, these days, marketing can’t even foresee what’s likely to happen in the next four weeks.”
Now, more than ever, manufacturers are in turbulent and unpredictable economic times. Last year’s stock market meltdowns and global reverberations only underscored the importance of being able to react quickly and effectively to change.
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