It’s been more than 170 years since two European immigrants, an English candle-maker and an Irish soap-maker, married two Cincinnati sisters and heeded their father-in-law’s advice to form a business partnership: Procter & Gamble. The humble family business they began in 1837 has since become the largest consumer products group in the world. Today, the $77 billion company is on a global mission to reach a billion more customers worldwide and fuel 5% growth every year.

In an interview with Manufacturing Executive, Procter & Gamble’s president of Global Business Services and CIO, Filippo Passerini, tells Executive Editor Paul Tate about digitizing the company, and how combining a revolutionary approach to service-driven IT with a forward-thinking pursuit of innovative, digitally rich, new business models helps support P&G’s quest for growth.