In layman’s terms, no one saw it coming. In supply chain language, executives from leading European manufacturers described the recession this way: We’ve flunked demand forecasting.
That was the consensus among manufacturing executives at the Extended Supply Chain conference in London late in March, where supply chain experts from a diverse group of companies, including mobile phone maker Sony Ericsson, appliance innovator Dyson, and PC stalwart Lenovo, agreed that they did not foresee the falloff in demand that came with the recession.
Entire article is only available to registered users. Log-in now to continue reading.
