German sugar and packaged food producer Sudzucker AG learned all about intense market upheaval long before the recession hit. In late 2005, after nearly four decades of protective regulations, the EU opened Europe’s borders to outside suppliers.
Suddenly, Sudzucker had to think hard about how to operate efficiently in a markedly more competitive environment. One technology it examined: business intelligence, or the practice of extracting nuggets of valuable knowledge about operations that otherwise remain hidden away in the morass of disparate systems, databases, and processes.
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